The keywords that parents add will provide a personalized layer on top of TikTok's Content Levels system, which already helps to keep content with more mature or complex themes from reaching audiences between ages 13 and 17. 'Therefore, by default, teens can view the keywords their caregiver has added.'
'To adapt this feature for Family Pairing, we engaged with experts, including the Family Online Safety Institute, on how to strike a balance between enabling families to choose the best experience for their needs while also ensuring we respect young people's rights to participate in the online world,' the company wrote in a blog post.
